The 28-Day Lock In & Lean Out Blueprint · £197 one-off
A 28-day fitness challenge with real coaching behind it
…no strings attached. you do as you please after day 28
In Mac's words: a bridge from where you're at now to properly stuck into fitness with real, tangible results. Not another free PDF you'll abandon by Thursday — 28 days with your food set, your training built, and a coach checking you actually did it.
What £197 gets you
Training under 3 hours a week
A plan built for a real diary — no living in the gym, no two-hour sessions.
Food set properly
Your calories and protein from your numbers, structured around meals you actually like.
Four live 1-1 calls
One a week with Mac himself — progress reviewed, plan adjusted, questions answered.
The daily checklist
The non-negotiables, small enough to hit every day. Consistency made mechanical.
The four weeks, honestly
Week 1 — Lock in
Your food set properly from your numbers, training booked into your actual diary, first call with Mac. The aim is momentum, not heroics.
Week 2 — Find the rhythm
The plan meets real life — work, kids, a night out. This is where free challenges die and coached ones adapt.
Week 3 — The dip
Novelty's gone, results are starting. The daily checklist and Mac's accountability carry you through the week most people quit.
Week 4 — Proof
Measurable change and, more importantly, four straight weeks of showing up. You've finished something — now you decide what's next.
What can realistically change in 28 days? Visible progress, better energy and sleep, and the thing that actually matters: proof that you can finish something. Mac won't pretend it's a transformation — it's the push that starts one. Lads who began exactly here have gone on to lose over 40 kilos.
Coached challenge vs free plan
The free 28-day plan
- Generic workouts written for nobody in particular
- No calorie targets, or targets guessed from a chart
- Nobody notices when you stop on day 9
- Free to start, expensive in another failed attempt
The Blueprint
- Built for your body, diary and equipment
- Your numbers calculated, then adjusted from real progress
- Four live calls and daily accountability from Mac
- £197 once — and it ends when it ends. No rolling sub hidden inside
Comments
see them live on Instagramkaroliinasaunders Mac is not like any other online coach… he's there with you every step of the way. My journey is only just beginning as I've been with him for 6 months but results are unbelievable already, physically and mentally!
4d1 likeReply
mattleachphoto Not all heroes wear capes. This dudes super human
1w2 likesReply
What happens after day 28?
Whatever you want. Some people take the system and run solo. Some step up to 6-month coaching at £249/month for the full rebuild — that's how Tommy's 40-kilo story started. There's no auto-enrolment and no hard sell; Mac will tell you honestly which you need.
28 days. One decision.
the time passes anyway, whether you do something about it or not
DM Mac the number 28 on Instagram and he'll show you how it works — or apply here and he'll come back to you personally. £197, once.