Verified results, shared with permission

Real people. Real graft.

…their words, not our marketing

Every story here is a real client, in their own words from their own video testimonials, with photos from the client shoots. No stock physiques, no paid reviews.

Tom's transformation, 160kg to under 90kg

Watch Tom tell it himself

Tom · 160kgunder 90kg

Starting point: Over 160kg, years of gym-going, no direction
The obstacle: Divorce, a lost business, losing a friend — and lost trust in coaches
Timeframe: 18 months on the programme
Verified result: Over ten stone lost; photo shoot at under 90kg

Tom didn't come in as a beginner. He'd trained for years and been through coaches before — every one a 12-week challenge that ended in a rebound. “I'd kind of lost trust with any coach really, to be honest,” he says. What he needed wasn't another plan; it was accountability, direction and someone with the knowledge to take him to the next level while his life was falling apart around him.

“Since working with Mac I have lost over ten stone. I feel the best I've ever felt — fitter than ever, more focus, better sleep. I'm able to do things with my kids that I wasn't able to do. A hundred per cent different person.”

The mindset shift mattered more than the scale: “There is no finish point. It's about constant progress and realising that fitness is forever — not a 12-week challenge. If you're considering working with Mac, I'd say do it, because it's changed my life completely. He's a coach like no other — he works to my lifestyle so it's consistent and easy for me.”

People ask if a change this drastic is natural. Mac published Tom's full “steroid stack” on the reveal post: resilience, dedication, hard work.

“The old has gone, the new is here.”2 Corinthians 5 : 17

Tommy · 133kgsub-90kg

Starting point: 133kg in October, isolated and unhappy with his health
The obstacle: Grief — losing his dad, then his grandad — while carrying his family
Timeframe: October to shoot day, ten months
Verified result: Over 40kg lost; second photo shoot completed

Tommy's honest about where he started: “I wasn't really in a good place, physically or mentally. I felt I had to isolate myself from everybody.” He nearly didn't join — he assumed online coaching meant a copy-and-paste PDF and support that wouldn't be enough. “I've been proven wrong. The one-to-one support is what's got me to where I am today.”

The reason behind the journey runs deep. When his dad passed away in 2021, his last worry wasn't himself — it was Tommy. “For me to say I've lost over 40 kilos since joining, I know my dad would be proud of that.” When his grandad passed just weeks before the photo shoot, the structure was what held: “This shoot was the only thing that kept me on the straight and narrow.”

“Whether it was 11 o'clock at night or 7am — if I needed him, he was there. I don't really look at this as fitness coaching. I look at it more as a life coach. If you put ten out of ten effort in, you'll get ten out of ten back — and even more, like I have.”

His advice to anyone hesitating, verbatim: “Just go for it. Just do it and try it out… and trust the process.”

Tommy's transformation, 133kg to sub-90kg

Watch Tommy's full testimonial

Craig · barely 2kmarathon

Starting point: 86kg, no structure — couldn't run 2k without being sick
The obstacle: A barber shop to run, a refurb, kids, and work travel all over the country
How it started: Won a free 28-day challenge giveaway — then never stopped
Verified result: 86kg → 76kg cut, rebuilt to a lean 82kg; Leeds Marathon in 4:27:43

Craig's journey started with a freebie — he won a place on the 28-day challenge, back when he trained at home and, in Mac's words, couldn't run 2k without throwing up. About a year later he crossed the Leeds Marathon finish line in 4:27:43, running for charity. In between sat the whole system: a proper fat-loss phase as low as 1,800 calories, a reverse diet, and a building phase at 3,650 — from “stuck and inconsistent” to gym twice a week, long runs and a plan that survived a shop refurb, kids and travelling all over the country for work.

“We're all in busy lifestyles — we're all running at 200 miles an hour now. But you still need to look after yourself. If you feel better in yourself, that radiates in your work… your customers are going to feel good because you're giving positive body language off.”

The scales tell the cleverest part of the story: 86kg down to 76kg, then deliberately back up to a lean 82kg. His own words: “The number on the scales might be heading back towards where I began, but physically and mentally, I'm nowhere near the person who started.” And on what Mac actually gave him: “Motivation comes and goes — what Mac has helped me build is far more valuable. Discipline. Consistency. Dedication.”

His recommendation, verbatim: “I'd recommend it to anybody all day of the week.”

Craig's transformation — 86kg with no structure to a lean, rebuilt 82kg marathon finisher

Watch Craig's interview with Mac

“Commit to the Lord whatever you do, and he will establish your plans.”Proverbs 16 : 3

Jack's transformation — back in shape after three years out of training

Watch Jack tell it himself

Jack · fit around a full life

Starting point: Three years out of training — new salon, new baby, in a rut
The obstacle: Every minute accounted for, and a lifelong restrictive relationship with food
The build: Training and nutrition tailored round the salon, the travel and family life
The result: Consistent and in control — less pain at work, food relationship repaired

Jack runs a busy salon with his wife, travels for work and is a dad to a young daughter — and when he started, he hadn't trained in three years. He was sceptical about the model itself: “I was a little bit hesitant because I was like, how can an online coach help me? How is that going to work?” His verdict now: “It's been amazing having a coach 24-7… the best thing that I've ever done in terms of fitness.”

“My life is hectic — I run a salon, with a family, travelling all the time — but he really has tailored this whole programme to my lifestyle. It never makes me feel bad, it just encourages me.”

The deepest change wasn't physical. “I've always had a bad relationship with food — I'd restrict myself to ridiculous amounts. That's been a huge game changer since working with Mac. It's allowed me to enjoy my food… it's honestly massively helped me psychologically.” The knock-on effects stack up: less pain through long days on his feet, his wife noticing the difference, and the reason underneath it all — “I hope my daughter sees her dad as a strong figure, mobile for all of her life.”

His advice from the fence, verbatim: “If you're on the fence about joining, it's got to be done. Not only is it going to help you get the results you want on the outside, but also on the inside.”

And they're not the only ones

Dawid's before and after transformation — Dawid
Leaner at 40+ than most lads at 25

Programme client's before and after transformation — Programme client
105kg → 90kg

More client stories are being written up with each shoot — all verified, all shared with written permission.

Comments

see them live on Instagram

karoliinasaunders Mac is not like any other online coach… he's there with you every step of the way. My journey is only just beginning as I've been with him for 6 months but results are unbelievable already, physically and mentally!
4d1 likeReply
mattleachphoto Not all heroes wear capes. This dudes super human
1w2 likesReply
kluth5 You are amazing! I often describe Mac as a life coach.
6d1 likeReply
lianne_christison Wow !!! You look amazing 🤩 unreal results
1w1 likeReply

Your story starts the same way

one message. that's genuinely how every one of these began

Tom and Tommy had tried before and been burned. Jack doubted online coaching could work at all. Craig started off a free 28-day giveaway. Apply for coaching, or prove something to yourself first with the 28-Day Blueprint.

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