The same coaching, aimed at one outcome
Online fat loss coaching with structure and accountability
…because another random plan isn't the answer
A fat loss coach doesn't hand you a stricter diet. He sets a deficit you can actually live in, builds training that protects your muscle, and watches your real progress week by week — then adjusts before a stall turns into a quit.
Apply for coachingWhy you're not losing weight despite trying
It's rarely effort. It's usually one of four things: a calorie target guessed instead of calculated; weekends quietly cancelling out the week; all-or-nothing rules that snap the first time life happens; or no one noticing when you drift. Every one of those is a systems problem — and systems are fixable.
- Your numbers, not someone else's. The starting point is your TDEE and a sane deficit — you can get your numbers free right now with the calculator. Then, the bit calculators can't do: adjusting them from your actual weekly progress.
- Training that keeps the muscle. Fat loss without training just makes you a smaller version of tired. Three to four smart sessions a week protect muscle so the weight that leaves is the weight you wanted gone.
- Habits before heroics. Fuelling properly, sleeping, managing stress. The physique change is a byproduct of the system, not the obsession.
- Accountability that actually notices. Weekly 1-1 check-ins and daily contact. When a week goes sideways, the plan bends and you keep moving — no starting again on Monday.
Haven't got your numbers yet? Use Mac's free TDEE calculator — it takes 60 seconds.
Fat loss, weight loss, recomp?
Weight loss
The scale going down — by any means. Crash diets do this fast and give it back faster. Not the goal on its own.
Fat loss
Losing fat while keeping muscle, so you look and feel different at the same weight others chase. This is what the coaching targets.
Recomposition
Losing fat and building muscle around maintenance calories. Slower on the scale, dramatic in the mirror — realistic with proper training and protein.
Realistic pace, honestly stated: sustainable fat loss is usually 0.5–1% of bodyweight a week, faster at the start, slower as you lean out. No fixed-outcome promises — anyone guaranteeing you a number in a timeframe is selling something else.
What this looks like done properly
Tom
160kg → under 90kg — over ten stone gone
Tommy
133kg → sub-90kg in ten months
Programme client
105kg → 90kg
Dawid
Leaner at 40+ than most lads at 25
160kgsub-90 isn't a challenge result — it's eighteen months of structure surviving divorce, grief and a lost business. Read the full stories.
Done guessing at fat loss?
the coaching is £249/month, rolling — no tie-in
Apply and Mac will look at where you're starting from and tell you straight what's realistic — coaching for the full rebuild, or the 28-Day Blueprint to prove the system to yourself first.